Nissan launches its first vehicle subscription service

Nissan is launching “on-demand driving” through its test of a subscription service model called Nissan Switch. The program launched in the Houston area and offers a variety of vehicles, including the all-electric Nissan LEAF PLUS, TITAN pickup, and GT-R. Just like other popular subscription services for television and music, there is no long-term contractual commitment.

“Nissan Switch is another way that Nissan is testing alternatives to the notion of traditional mobility, without long-term financial commitments for our customers. This program provides more choice, convenience, and flexibility. For those who want a sedan during the week and an SUV or sports car, like the GTR, on the weekends, Nissan Switch provides the solution.” – Andrew Tavi, vice president, Legal, External Affairs and Business Development, Nissan North America, Inc.

The Nissan Switch subscription program, powered by Clutch Technologies , offers vehicles that represent the latest model year featuring well-equipped trim levels. Some include driver-assist technology, allowing shoppers to try innovative features like Nissan ProPILOT Assist.

There are two tiers to Nissan’s subscription services with the ability to switch tiers each month. After a $495 membership activation fee, the monthly subscription includes the vehicle (unlimited switches, as often as a new vehicle each day), delivery, cleaning, insurance, roadside assistance, and regular maintenance.

Nissan is working with Central Houston Nissan to administer this new subscription service. A dealership concierge member will deliver the vehicle anywhere within the Select Service area and will help transfer items from car to car. The concierge also offers to walk-around the vehicle at the time of delivery to answer any questions about key features, safety, and driver-assist technologies.

Recall vehicle subscription services here.