Modern Attractions: SoFi Partners with Lemonade & Root

SoFi announced two new partnerships in the insurance space to offer homeowners and renters insurance through Lemonade and auto insurance through Root . The news follows SoFi’s partnership with Ladder around life insurance.

“Protecting yourself and your assets is a critical and often overlooked piece of your overall financial well-being. People come to SoFi to get their money right, and we’re pleased to now provide them with more tools to be able to do so by partnering with companies that share our values in ease of use, transparency, and efficiency.” – SoFi CEO Anthony Noto.

Additionally, SoFi is also adding a new incentive to its partnership with Ladder and will be offering members $25 to invest in stocks, ETFs, or with roboadvising through SoFi Invest for any eligible individuals who apply for life insurance through the SoFi and Ladder partnership.