Marmalade partners with Cambridge Mobile Telematics

Marmalade, “the leading provider of cars and car insurance for young drivers in the UK,” has partnered with Cambridge Mobile Telematics to improve user experience and safety for young drivers, and risk analysis for the company and its insurance partners.

CMT’s App+Tag solution will be used on Marmalade’s Named Young Driver Insurance, which allows brand new drivers to use their parents’ car alongside an already existing insurance policy. When that driver is ready to have their own vehicle with their own policy, they will be able to insure it using the same system.

“In the UK, one in five young drivers has an accident within their first 6 months of driving, but for Marmalade drivers, the risk of a crash falls to one in 19. We focus on the safety of young drivers, and with CMT, we can now more efficiently assess driving performance and instill safe driving habits early. This is a huge technology jump forward for Marmalade. Of the young people who pass their test, 70% do not buy a car immediately, so we make it easy for them to borrow the family car for up to 50% of the time. Now that we are using the most sophisticated Tag in the UK market, we can differentiate who in the family is driving the vehicle.” – Crispin Moger, Marmalade’s CEO.

“CMT’s platform uses proven engagement methods and detailed feedback to change driving behaviours, and the improvements we see are incredible. What’s particularly exciting about our partnership with Marmalade is we can get this technology in front of new drivers as soon as they start driving, before they have the chance to develop risky driving habits.” – Bill Powers, CMT’s cofounder and CEO.