Marcus by Goldman Sachs Acquires Clarity Money

Goldman Sachs Bank USA (“GS Bank”) has completed the acquisition of Clarity Money and is delighted to welcome its over one million customers to Marcus. Clarity Money is a leading app that helps consumers better manage their personal finances by harnessing the power of machine learning and intuitive design to provide actionable insights.



The acquisition of Clarity Money is integral to Marcus’ vision of creating the leading platform for millions of consumers to take control of their financial lives – offering personalized products to save and borrow, that are simple, transparent and always on the side of the customer. The acquisition expands Marcus’ products and services to help consumers make smarter financial decisions. Clarity Money is free to use and over time will be branded Marcus by Goldman Sachs®.



“Consumers want a better way to manage their finances,” said Stephen Scherr, Chief Executive Officer of GS Bank and Head of the Consumer & Commercial Banking Division. “Clarity Money has pioneered a consumer-centric approach to personal finance that will help Marcus continue to put power in the hands of consumers.”


Marcus also welcomed Clarity Money’s team of engineers, designers and marketers, led by its Founder and Chief Executive Officer, Adam Dell, who will join Goldman Sachs as a partner. Adam will continue to lead Clarity Money, and will play an active role on the Marcus senior management team, reporting to Harit Talwar, Head of Digital Finance, and Omer Ismail, Chief Commercial Officer of Digital Finance.


PS. Dan Ariely is an advisor to Clarity Money that has raised $14.5M since its inception in 2016.