Clarity Money + Lemonade

Dan Ariely is Lemonade’s chief behavioral officer and an advisor to Clarity Money, an app to allow some to save on their financial accounts – including: (1) cancel wasteful accounts, (2) create a savings plan, and (3) track spending.

The NYC-based startup has raised $14.5M from lead investors Citi Ventures and RRE Ventures since its inception in 2016. It is led by Adam Dell, Hossein Azari, and Matt Jacobs. Know what else? It works with Lemonade “to assist you with renters and home insurance products.”