Manulife expands Vitality program with new partners and more ways to earn points

Manulife is updating its Vitality program in Canada with new prevention partners, expanded activity recognition, and more personalized tools aimed at supporting long term health and everyday engagement.

Vitality Plus members will gain access to new health and wellness partners, including Cronometer for nutrition tracking, KixCare for 24/7 pediatric virtual care, NiaHealth for biomarker driven health insights, Personalized Prescribing Inc. for pharmacogenetic guidance, and PKG Carry Goods for lifestyle accessories. These additions follow Manulife’s recent partnership with Medcan to offer GRAIL’s Galleri multi cancer early detection test at preferred pricing for eligible members aged 50 and older.

The update also expands how members earn points, with a broader range of recognized activities. Members will earn more points for preventive care, including eye exams, hearing tests, and screenings tailored to age and health status.

“Manulife Vitality is evolving into a true health partner for Canadians. For nearly a decade, we’ve helped members take meaningful steps toward living longer, healthier lives. This refresh deepens our commitment – offering more personalized support, broader recognition of healthy activities and new ways to help Canadians stay engaged in their day-to-day health.” – Paul Savage, Head of Individual Insurance, Manulife Canada.

“We’re making it easier for members to engage with their health in ways that feel achievable and relevant. By focusing on prevention and personalization, we’re helping Canadians build habits that truly make a difference – and we’re seeing the results.” – Penny Wilson, Head of Behavioural Insurance, Manulife Canada.