Lincoln Financial making it easier to offer group benefits for SB

Lincoln Financial Group is enhancing how it serves small businesses, with the launch of the Group Benefits Small Business Solutions model. This new sales and service model will provide small business owners with fewer than 100 employees dedicated sales, service and support teams –  making it easy for them to offer valuable financial protection solutions at the workplace.

Nearly all small business owners (98%) see value in offering group benefits and many are motivated to offer benefits primarily to retain employees and boost morale. However, small business owners have limited time to manage employee benefits — nearly 40% cite this as an issue, many worrying they don’t have the necessary resources.

Lincoln Financial’s Small Business Solutions team will enable benefits brokers to obtain group insurance quotes for their employer clients from a dedicated team that is designed to act quickly, and understands the challenges small business owners face.

“Our new Small Business Solutions team is made up of experienced group insurance professionals, who understand how much small business owners care about their employees. The team will help small business owners and the brokers who support them ensure they are providing employees with the coverage they need to create financial peace of mind, so employers can focus on running their businesses.” – Eric Reisenwitz, chief operating officer, Group Protection, Lincoln Financial Group.

Offering a comprehensive suite of benefits can give employers an edge in today’s competitive job market, helping them recruit and retain top talent. More than half of employees agree that the benefits an employer offers influences their decision to join the company.

Lincoln Financial’s small business benefits solutions include long-term disability, short-term disability, group life, dental, accident, and vision coverages. To learn more about the group benefits Lincoln Financial can offer to employers of all sizes, visit