Lincoln Financial Introduces Abe, The Chatbot

Lincoln Financial Group is now providing customers who come to its public website online chat capabilities.

“Life insurance customers expect the same type of service experience they receive from ‘born-digital’ companies that utilize technology like one-click customer service. Lincoln strives to meet these expectations by continually improving how we serve our customers, and we’re excited to be one of the first in the life insurance industry to utilize webchat capabilities that deliver the information customers need, when they need it, and how they need it.” – SVP of Customer Solutions, Lincoln Financial Group, Bob Scheppegrell.

Lincoln’s webchat capabilities feature a chatbot called ‘Ask Abe’ that is able to help customers with instructions for completing common, simple transactions such as changing a beneficiary or obtaining a copy of a policy. For these types of general inquiries, policyholders and agents can interact with ‘Abe’ 24 hours a day, 7 days a week without the need to log into an account. Abe offers customers the option to transfer to a live representative during normal business hours upon request.



Lincoln also offers policyholders an option to interact with a live representative online after logging into their personal account for policy-specific information and transactions. Through this new chat feature, policyholders can execute all the same policy updates, such as changing an address, that they are able to when working with live call center representatives.

Note: the chat feature can be accessed by clicking the ‘Contacts, Forms & Claims’ link at the top of the main page and then selecting ‘Life Insurance.’