Lincoln Financial Enhances Broker Education Program

The group insurance industry is constantly evolving: With the changing landscape of employee leave, rapidly evolving benefit technology, and increasing consumer expectations – training, development and education of the industry’s professionals is more important than ever. In addition, talent is shifting with 25 percent of the workforce expected to retire by 2020.

Lincoln Financial Group is committed to providing critical education and development opportunities to benefits brokers and consultants in this changing environment. Lincoln’s education program offers training and tools in a variety of different formats – including in-person sessions, podcasts, and webinars – enabling the firm’s broker and consultant partners to participate in a customizable education experience that best suits their needs. The program also delivers both Continuing Education (CE) and non-CE courses. Most recently, the company launched a Broker Development Institute to further enhance the program. The Institute is a two-day educational event, including best practices, case studies and industry trends on a particular industry topic or trend.

“At Lincoln, we are always listening to the unique, evolving needs of our partners and looking for ways to adapt and deliver valuable educational support on market trends. Our comprehensive broker and consultant education programs represent this commitment, and we are thrilled to be able to expand our offering to include the Broker Development Institute.” – Diane Russell, senior vice president of Group Protection Marketing and Strategy for Lincoln Financial.

The first Broker Development Institute took place on April 23 in Atlanta, Ga., and was focused on the employee leave landscape and absence management trends. The Institute will continue throughout the country this year, and will expand to include other market topics. In addition to the Institute, Lincoln also regularly hosts a variety of broker and consultant forums to discuss key market trends with this critical audience, such as the latest developments in clinical claims management, trends in employee-paid benefits, and more.