is Going Through a Refresh is an incentive-based health and wellness app established in 2012 that has raised $1.9M since inception. Last year, it has enlisted the help of product designer Kelly Dern to give its UI/UX a boost.


This is today:


And this is where it’s heading:


Bottom Line: 50 shades of gray going on 5. “When developing the style guide, we reviewed the use cases of the grayscale color palette. There were several not in use and others which had inconsistencies in the application. We eliminated unnecessary colors from the palette and created rules for the use of the grayscale palette. By narrowing the scope of gray usage down to 5 main colors, we were able to outline a design system which could be applied to any client project” – Kelly Dern. Interested in the case study? Click here.