Lemonade enters the UK market in partnership with Aviva

Lemonade is launching in the UK, in what it considers “a long-term, strategic partnership with leading UK insurer, Aviva ,” that will serve as its reinsurer.

The news follows Lemonade’s international expansion to Germany in 2019, France in 2020, and the Netherlands – earlier this year.

“We’re excited to be appointed as the long-term partner for Lemonade in the UK. We share a common outlook for how digital, AI and data can transform customer experiences, and the role insurers can play in building stronger communities. By joining forces we can ensure compelling propositions reach a broader range of customers, including renters, an under-served yet growing segment of the UK insurance market. In our 325 year history we have adapted and thrived in a changing world and our partnership with Lemonade is a marker of our intent to continue just this.” – Adam Winslow, CEO of Aviva UK & Ireland General Insurance.

“Pairing Lemonade’s strengths with Aviva’s promises to deliver an insurance that is digitally native, yet rooted in the birth of modern statistics in the 1700s. It’s the best of both worlds, giving people a refreshing experience backed by a company they’ve known and trusted for years.” – Daniel Schreiber, Lemonade co-CEO and co-founder.

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