Leap Life to Offer Honest, Affordable Life Insurance

“Life insurance done right.” That’s the promise of Leap Life, a digital broker working with the country’s top insurance carriers (think: MetLife, Phoenix and Legal & General, to name three) to offer life insurance starting at $13 a month.

The San Francisco-based startup is backed by IDG Ventures, Founders Fund and NFX. Here’s a look at its current flow.

BTW, its domain www.leaplife.com was at one point for sale for $1,795.

Bottom Line: launching very soon.  PS. Recall newish life insurance intermediaries in the US here.