KING of Spam Advertisements Raises $34.6M Series C Led by Andreessen Horowitz

CA-based Health IQ, a licensed national agent in all 50 states focused on selling life insurance to those that are health-conscious, announced it has raised $34.6M in a Series C round led by Andreessen Horowitz, bringing its total funding to date to $81.5M .

Also, according to VentureBeat, the company is “reducing life insurance premiums for the healthiest of its respondents” by partnering with insurers that “typically” offer a 10% discount to Health IQ’s healthy respondents.

I’m not a believer. Health IQ is more of a lead-gen-fulfillment company that has positioned itself to attract healthier folks with the help of these kind of ads:

At times, it sticks.

At times, it doesn’t.


PS. this is the app Joe (above) is referencing.

PPS. to Joe’s comment re. “they don’t even provide health insurance themselves”, Health IQ plans to expand into health, with products such as: dental, long-term care, disability, and cancer….Soon.