Dear Health IQ, I Failed. You Lost.

It started with an Health IQ ad that got my attention. One. Because it has a typo (insurancev) . And Two. Because I can’t do pull-ups.


Recall: Health IQ is an insurance startup that was launched in 2014 and has since raised some $5.5 million from CRV (investors in Tophatter) and Greylock Partners, to name two investors. Here’s a look at their workflow.

A standard form…


Followed by a questionnaire on one’s health history….




And then came a quiz….



Here are a few sample questions…




Note: I wasn’t right often.



And here’s my score.


And that was it. Clearly, I failed. But Health IQ lost. (This is where a prospect waits for a phone call).