JaSure rebrands to Santam Switch

Santam Insurance , a general insurer from South Africa, unveiled a rebranding initiative for its digital client solution app, transitioning from JaSure to Santam Switch .

The Santam Switch platform provides coverage for cars, individual household items, and movable items such as mobile phones, laptops, cameras, musical apparatuses, bicycles, and various other recreational and outdoor equipment. Originally named JaSure, its inception in 2018 was driven by an ambition to provide clients the autonomy to determine their insurance needs and timeframe.

In 2020, Santam secured a 51% share in JaSure, and by June 2022, they completed the acquisition by obtaining the outstanding 49%.

Bottom Line: According to the insurer, it is fueling its growth by exploring various distribution channels and business models. Their aim is to reach new market segments through cutting-edge digital insurance solutions.