Israeli Insurer Launches Travel Insurance Chatbot

Israeli insurer Migdal announced the launch of a new chatbot called “Butti” to help shoppers purchase travel insurance.



Limitations apply. Think: for customers under the age of 40 and for a travel period that doesn’t exceed 14 days. Get a feel for its flow here:



Refresher: Migdal is a leading insurer in Israel operating through 2,600 agents and brokers that offer a variety of products in the fields of insurance, pension, and financial services. Bottom Line: 1 out of 28 insurers leveraging chatbot technology.