iptiQ and IKEA launch new home insurance

Swiss Re’s iptiQ and IKEA announced the launch of HEMSÄKER, a home insurance offering that can be purchased online via the IKEA website in a matter of minutes.

The new offering, which is available for customers in Switzerland, was created to extend home insurance to more people and in turn “increase their financial resilience.” Customers can modify the level of coverage and cancel at any time with next day effect. HEMSÄKER, which combines the Swedish words for “home” and “secure,” can be found under the ‘Products’ tab in the ‘Useful links’ section.

“We are thrilled to be partnering with IKEA to offer HEMSÄKER to consumers – a tailored home insurance that can be purchased with a few clicks using any digital device. By combining our state-of-the-art digital platform iptiQ with IKEA’s customer access, we provide peace of mind to more people – and help them get back on their feet quickly after an incident.” – Andreas Schertzinger, CEO iptiQ EMEA P&C.

“Our vision is to help people create a better everyday life. Every year, we visit many people at home to better understand what is important to them and two topics keep coming up: security and privacy. Both are essential for people to feel comfortable in their homes. With HEMSÄKER, we are proud to offer home insurance for the first time, thanks to our insurance partner iptiQ. HEMSÄKER uses easy-to-understand everyday language and can be purchased in a matter of minutes.” – Jessica Anderen, CEO IKEA Switzerland.

Bottom Line: IKEA has a similar partnership with Etiqa in Singapore.