Introducing Newfront’s new brand

San Francisco-based insurance company Newfront recently unveiled a fresh look and online presence. They celebrated with internal parties and fun posts on social media. The update emphasizes Newfront’s mission to make progress safer and features new visuals, unique photos, icons, colors, and fonts.

Using methods similar to the recent Barbie movie’s selfie-generator promotion, Newfront employees made and shared over 1,000 memes on company platforms and LinkedIn. Staff got access to a store with eco-friendly and socially positive products. Employees from San Francisco to New York met online and at 11 offices to enjoy and learn about the new brand look.

Bottom Line: Lemonade is one insurtech company that has never undergone a rebranding.