Introducing Lemonade Life

Lemonade is live with term life insurance.

According to the site, coverage is issued by North American Company , a Chicago-based provider of life insurance and annuities that also works with Bestow. Policies start at $9 per month. Term options are 10 and 20 years with up to $1,000,000 in coverage. “Generally healthy people between 21 and 55 years of age can apply. If you have a history of heart disease, cancer or other life threatening conditions, you may not be eligible for a policy at this time.”

Upon further reading, one meets this verbiage at the bottom of the page: “Lemonade Life Insurance Agency is a sub-producer of Bestow Agency, LLC. Life insurance quotes provided by Bestow Agency, LLC dba Bestow Insurance Services in CA, who is the licensed agent. Term Life Insurance Policies offered by Bestow are issued on policy form LS181 and LS182, or state version including all applicable endorsements and riders, by North American Company for Life and Health Insurance®, Administrative Office, One Sammons Plaza, Sioux Falls, SD 57193. Products or issue ages may not be available in all jurisdictions. Limitations or restrictions may apply. Not available in New York. Our application asks about your lifestyle and health to avoid requiring a medical exam.”

Get a feel for the CX below:

The prices shown in the quote are for a 35-year-old male living in Texas with good health and no family history of medical issues.

Staying on the subject of life insurance, Ethos Life has quietly rolled out a new product that generated “a lot of interest” from the independent agents it is working with. The new product – Final Expense / Guaranteed Issue Whole Life – is offered by AAA and available to people between the ages of 65-85 with coverage amounts ranging from $10K to $25K.