Introducing Acuity’s Billing Bot

Acuity, a Sheboygan, Wisconsin-based mutual insurer, recently launched an automated billing chat capability (billing bot) to allow customers to start a chat – during regular business hours – via its site. The billing bot is initially designed to handle simple and common queries, allowing Acuity’s billing representatives to focus on more complex inquiries.


“Acuity is constantly innovating and exploring new technologies to improve efficiencies and better meet customer needs. Our use of artificial intelligence is designed to streamline simple requests while giving customers fast access to our customer service team for interactions that require a human touch” – President and CEO, Ben Salzmann.


Acuity completed the initial launch for billing inquiries in November 2017. Once customers are logged in to their account at, they can choose to initiate a chat session. The bot will answer straightforward inquiries, such as questions about payment due dates, amounts due, or how to set up electronic funds transfer (EFT). Any inquiries that cannot be handled by the billing bot are automatically transferred to a billing representative.


“We are focused on giving our customers a true omni-channel experience, allowing them to communicate with Acuity through whatever channel they prefer” The project team is very excited about this initial deliverable and will continue to roll out incremental enhancements to the bot in the coming months” – Manager – Business Systems, Stacey Haskett.