Insurity files new trademark as part of brand update

Insurity is moving forward with a brand update, filing new trademark applications covering both its name and a redesigned logo.

The filings, submitted April 6, 2026, describe a refreshed visual identity that includes a stylized “Insurity” wordmark paired with a symbol made of two interlocking oval shapes forming a continuous loop. The company also filed a separate application for the standalone logo, indicating plans to use the symbol independently across products and marketing.

The move signals a broader brand refresh:

Backed by GI Partners and TA Associates, the company has focused on building out its digital platform and analytics capabilities as insurers look to modernize core systems and operations.