profile-image Shefi Ben-Hutta Editor, Coverager

Insurance, while pumping gas

State Farm is running video ads on digital screens built into the pumps at 18,000 national gas stations as part of a partnership between Gas Station TV and payment company Verifone. “State Farm has an interest in reaching the driving public. While we can do that on television and online video, when you have somebody who is actually driving a car, experiencing their car, taking care of their car and therefore thinking about their car, it’s a great opportunity for us” – Edward Gold, advertising director at State Farm. Bottom Line: this is all part of State Farm’s plan to beef up the brand’s location-based advertising efforts, which also include piloting sponsored promos in online community platform Nextdoor. And the only reason Coverager knows of Nextdoor is because of @FloodBuddyAgent.