iA Financial acquires a majority stake in Surex

iA Financial Group announced it acquired a 70% stake in Surex, the P&C, semi-digital broker that “combines online self-serve capabilities with experienced advisors.”

Surex was founded in 2011 and serves all of Canada, except the province of Quebec.

“The acquisition of this tech-enabled P&C distributor represents a high strategic value for iA Financial Group given its digital expertise, distribution capabilities and high synergy potential. It allows us to better serve our distribution networks across Canada and, at the same time, to improve the client experience by offering a broader range of financial products.” – François Blais, Executive Vice–President, Dealer Services and Special Risks, at iA Financial Group .

Bottom Line: “Surex has served over 50,000 clients to date, processing over 60,000 policies annually, representing an annual premium volume of over $130 million.”