iA Financial modernizes individual life insurance

iA Financial Group is reaching a “key milestone” in the modernization of individual life insurance with the integration of new term life and permanent life insurance sales into its modernized digital experience.

As of today, approximately 50% of new life insurance sales benefit from a fully redesigned journey: from application to contract delivery, the process is simplified, automated and faster for both advisors and clients.

This modernization is based on intuitive self-service transactions, such as beneficiary changes or billing changes, which provide advisors and clients with greater autonomy.

“Integrating term and permanent life insurance into the modernized experience is an important milestone in our modernization journey. For more than half of our new insurance sales, our advisors and clients will benefit from advanced digital processes. We are simplifying advisors’ day-to-day activities while offering a smooth, fast experience aligned with client expectations. We are firmly committed to achieving the best combination of human and digital experiences.” – Renée Laflamme, Executive Vice-President, Individual Insurance and Savings, iA Financial Group.