Hub International partners with Ethos

Hub International is adding life insurance to its VIU by Hub platform following a partnership with Ethos Life.

Launched in June 2022, VIU by hub allows consumers to compare and buy coverage across different lines such as auto, home, and renters.

“Adding life insurance as an option less than four months after launching VIU by HUB with home and auto insurance, is a testament to our rapid innovation and agile approach that enables us to bring new features and functionality to our customers quickly and seamlessly. By connecting customers with Ethos, along with its straightforward application process and flexible, affordable plans, we are building on our promise to make insurance easy and accessible for all lifestyles.” – Bryan Davis, EVP, head of VIU.

“Traditionally, life insurance has been confusing, expensive and time consuming to secure. At Ethos, we built a faster, better, and easier way to get life insurance coverage online. By partnering with VIU by HUB we are able to increase access to life insurance, particularly for those who thought they could not qualify or afford it in the past.” -Erin Lantz, chief revenue officer, Ethos.