HUB refreshes brand after more than 600 acquisitions

HUB International  has introduced a new brand identity, website and campaign under the tagline “For every ambition,” its first brand refresh since 2016.

The Chicago-based brokerage said it has completed more than 600 acquisitions since the previous refresh, expanded its business across insurance, employee benefits, retirement and wealth management, and grown to more than 21,000 employees.

The update includes a revised logo, a redesigned HUBInternational.com and a value proposition centered on “moving you forward with clarity and confidence.” HUB said the website is designed to help clients find specialists more quickly and to improve how its services appear in AI-powered search tools.

“Our clients, our colleagues and the communities we serve all have ambitions, and our job is to help achieve them. Clients expect more foresight, more technology and AI-infused resources, and more specialized expertise than they did even five years ago. In the complex, high-stakes work we do, they also want a broker who knows them, is never out of reach, stays with them all the way through a claim or crisis till they achieve their goals. That combination, expertise backed by real relationships, is who HUB is.” – Marc Cohen, President and Chief Executive Officer of HUB.