Hub International acquires the assets of EINSURANCE

HUB International has acquired the assets of lead-gen company EINSURANCE.

Founded in 1996 and a team of ~7 based on LinkedIn data, the Chicago-based company sells auto, home, life, health, and business insurance leads. It says that it generates more than 1 million leads per year with over 90% representing first-time buyers. EINSURANCE also claims that conversion rates are 50% greater than competing aggregators.

This acquisition “bolsters Hub’s in-house capabilities” to enhance its omni-channel experience for the personal insurance brokerage platform VIU by HUB. Hub says that EINSURANCE will provide VIU with the ability to “precisely target highly qualified and reliable leads with strong conversion rates” in priority geographies while reducing customer acquisition costs, bringing choice, neutrality and unbiased advice to even more consumers.

The EINSURANCE team will join the VIU team, including president and COO Dale Williams.

“EINSURANCE is a pioneer in using digital technology to change the way consumers shop for insurance, and bringing this capability in-house to VIU will improve our performance marketing capabilities and efficiencies. EINSURANCE’s advanced targeting capabilities enables VIU to better align digital insurance protection seekers with the right choices from our insurance carrier partners.” – Bryan Davis, EVP and Head of VIU.