Hiscox appoints group chief marketing and revenue officer

Hiscox has appointed Aparna Sarin as group chief marketing and revenue officer, a newly created position on the insurer’s group executive committee.

Sarin joins Hiscox from Capital One, where she most recently served as chief marketing officer for business cards and payments. She previously held senior roles at American Express spanning credit, customer management and international portfolios.

In the new role, Sarin will focus on Hiscox’s retail growth strategy, including customer acquisition, product development, marketing and distribution.

“Aparna brings a powerful combination of commercial instinct, customer understanding and analytical rigour. She has built her career at the intersection of growth, discipline and execution, and that makes her an excellent fit for our business ambitions. This appointment strengthens our ability to connect customer insight more directly to product and proposition development, marketing effectiveness and revenue growth. I’m delighted to be welcoming Aparna to Hiscox and look forward to the impact she will make.” – Hiscox Group CEO Aki Hussain.