Hellas Direct Announces €7 Million Funding Led by IFC

Athens-based digital insurer Hellas Direct announced it has raised €7M in a Series B round led by IFC, a member of the World Bank Group. The round brings Hellas’ total funding to date to €23.8M .



“We are delighted to welcome IFC in our group of shareholders at Hellas Direct, as we prepare to replicate our business model across borders and to further foster financial inclusion” – cofounder and Executive Director Emilios Markou.


“We are excited to be teaming up with some of the world’s leading investors, as we look to fortify our position in a fast-consolidating market, to accelerate our organic growth and to selectively look at strategic acquisitions in the broader region” –  cofounder and Executive Director Alexis Pantazis.


“Modelling itself after Amazon, Hellas Direct aims to revolutionize the insurance value chain by adopting an extreme focus on operational excellence. Hellas Direct is a digital-first, full-stack insurance company, empowered by cutting-edge technology and artificial intelligence.”


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