Shefi Ben-Hutta
Editor at Coverager
HCF

HCF Targets Growing Families

On June 1, 2018, HCF released the new My Family product range tailored to meet the needs of growing families across Australia.

 

“With health costs expected to rise and as more members continue to review their premiums and coverage levels, we have worked to develop a product that offers members comprehensive hospital cover with flexible extras. My Family offers consumers a new choice to support them on their health journey. ‘ – HCF’s Head of Product, Lorraine Thomas.

 

As an additional benefit to members, HCF has partnered with Birth Beat to provide members with access to an online childbirth education service.

 

 

Delivered by a registered midwife Edwina Sharrock, Birth Beat provides parents with positive and evidence based information about the birth and first weeks of their newborn’s life, from the comfort of their own homes, wherever they are located in Australia, improving access to members in rural and regional areas.

 

“We are excited to launch the My Family suite of products, which aligns well with our vision to make health care more affordable, understandable, high quality and customer centric. The products are tailored to offer a strong value proposition for growing families and to provide a point of differentiation in the market. My Family range demonstrates our commitment to innovative product design to help retain and attract members but it also reflects our mission to improve health outcomes for Australian families.” – Lorraine Thomas.

 

PS. They have issues.

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