Haven Life Plus

In February, Haven Life surveyed policyholders to find out what benefits would appeal most to them. 83% said they would use a free online will service if it were made available to them, 66% are interested in a digital vault for storing important documents, and 75% said they would be open to innovative wellness services like an at-home DNA test. With that in mind, the MassMutual-backed company is introducing Haven Life Plus – a rider to the Haven Term life insurance policy that helps policyholders live healthier, fuller and more protected lives.

In eligible states, Haven Life policyholders can take advantage of the following services, which are included in the cost of the policy: (1) a digital solution for creating legal wills, powered by Trust & Will , a startup we covered back in March. (2) A secure online safe deposit box for storing, managing and sharing your family’s important documents, powered by LifeSite . (3) A discount for an at-home health test that determines how well you are aging through TeloYears. (4) A 15% discount voucher for family health services at MinuteClinic, inside CVS Pharmacy and Target stores.

“The relationship that most people have with their life insurance company is a monthly bill. They have coverage in place, make their premium payments, and hope their loved ones will never have to use it. We’ve always felt there was more we could do for people after they buy a policy. With Haven Life Plus, we’re now able to not only offer easier life insurance but also an easier life.” – CEO of Haven Life, Yaron Ben-Zvi.