Habit.io is Up

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In Theory – Habit aggregates and analyzes data from IoT devices, smart phones, and contextual data sources to extract consumer insights and enable new services and data-driven decision making. The NYC-based startup is led by Domingos Bruges and Sasha DeWitt, who previously cofounded IoT company Muzzley that offers an app to manage smart home devices.  Last, “Muzzley has been acquired by Habit.”

Bottom Line: file under ‘a re-emerging entrant in the data and analytics space’.