Grupo SURA Launches Bike Insurance
Aware of the new habits and lifestyle of people who are increasingly seeking quality of life, Seguros SURA is developing solutions that respond to a growing demand for new needs and promote alternative forms of mobility. Bicycle users will now be able to cycle anywhere with the new bicycle insurance solution, created in partnership with Club Santuu and Ghisallo brokerage, which includes exclusive covers for new and used bikes.
Based on studies and analyzes of people’s behavior and consumer trends that point to the growth of individual mobility, especially the number of bicycle enthusiasts, Seguros SURA has developed BICI SURA “to promote the wellbeing of cyclists through services. promote safe mobility, ”says Gabriel Bugallo, vice president of solutions for Seguros SURA.
With BICI SURA, cyclists have exclusive coverage for accidental damage, theft or theft; repair or replacement of accessories such as helmets, sneakers, carrying brackets and others not attached to the bicycle; replacement for a new bicycle in case of total loss; referenced network of workshops and stores throughout the country for the replacement of parts, components or a new bicycle; among other coverages that can be applied on up to five bikes per insured.
Also new are the added services, such as the provision of repair centers, the offer of discounts from the second bike and even online concierge service, to assist the user during and after hiring.
The solution brings together the best of both worlds: Seguros SURA’s Risk Trend Management expertise and credibility and Santuu Bike Ecosystem’s expertise. “It is a pleasure to present this complete and uncomplicated insurance to the market that meets 100% of customer expectations because it was developed by cyclists for cyclists,” celebrates Rodrigo Del Claro, CEO of Santuu.
BICI SURA is the result of this cooperation between the two companies and realized completely digitally, through the Club Santuu app, available for free on Google Play stores and soon on the Apple Store.
