Greetings, Mortals! Farmers Knows That Thinking About Life Insurance Might Be Scary

Farmers Insurance is getting into the Halloween spirit by using ghouls to promote life insurance. “Life insurance can be a scary topic for people to think about. The celebration of Halloween gives us the opening to talk about the need for life insurance in an entertaining and straightforward way: using undead creatures to urge people to ‘rest in peace of mind this Halloween.'” – Farmers Insurance Director of Advertising, Jenny Howell.



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