Great Eastern targets HNW wealth

Great Eastern Holdings has launched Great Eastern Private, a new proposition targeting high-net-worth individuals and families across Asia with solutions focused on wealth preservation and intergenerational transfer.

The offering combines tailored insurance products with services such as family advisory, tax and legal support, health and longevity solutions, and access to private banking and asset management capabilities through the OCBC Group, including Bank of Singapore and Lion Global Investors.

The proposition also includes a private client program offering access to curated services across areas such as succession planning, philanthropy, and lifestyle concierge, as well as dedicated facilities and health services in Singapore.

“As clients successfully accumulate wealth, the focus is now shifting to preserving, and transferring wealth intentionally, efficiently and meaningfully. The launch of Great Eastern Private is a strategic move to invest in capabilities and services to respond to this customer need and the commitment to remain the trusted insurance partner of customers across every stage of life and across generations. As Southeast Asia’s longest established insurer, Great Eastern has been entrusted across these generations.” – Greg Hingston, Group CEO of Great Eastern.