Great Eastern introduces new app feature

Great Eastern Holdings introduced My Protection Explorer, a new feature in its app that lets customers in Singapore assess their financial preparedness for unexpected life events. The tool shows how existing policies cover scenarios such as hospitalization, disability, critical illness, and life protection, while highlighting gaps and offering recommendations.

My Protection Explorer caters to customers who prefer self-service and personalized insights over professional financial advice. It allows users to match coverage to their financial goals, update preferences as their circumstances change, and prepare for informed conversations with representatives.

“Being financially prepared is key to handling unexpected money troubles. It is about preparing not just for immediate needs but also for long-term financial well-being. Life can be unpredictable, and we want to make it easier for our customers to plan ahead and to have the confidence and resources to deal with economic changes. Our new feature offers customers a simple, personalized way to self-discover their readiness for life’s uncertainties. By uncovering protection gaps early, customers can make informed decisions to safeguard themselves and their loved ones.” – Group CEO of Great Eastern Greg Hingston.