Goose Insurance raises $4 million

Goose Insurance closed a $4 million Series A funding round led by Axis Insurance Managers, with participation from Impression Ventures, Real Ventures, and Manchester Story. The Vancouver-based startup will use the funding to accelerate the adoption of its “insurance super app” in Canada and the US.

Founded in 2017, Goose Insurance offers a variety of insurance products which shoppers can buy through its app that’s available for both Apple and Android devices. The startup claims that users can purchase over 19 different insurance policies across 30 states in the US and 8 provinces in Canada including travel, renters, pet, critical illness, and up to 1 million of term life insurance.

Goose Insurance works with carriers such as AIG, IMG, iA Financial Group, TeachersLife, and American Amicable.

“We’re on a mission to make insurance products instantly accessible to the 200 million underserved consumers through our self-serve insurance super app. Goose offers some of the most affordable life, health, and travel insurance policies in North America.” – Dejan Mirkovic, president and CEO, Goose Insurance.

“Traditional insurance providers tend to focus on middle to high-net-worth customers and larger premium products because of their cost structure. This leaves over 200 million customers with little-to-no access to important insurance protection. Goose’s insurance super app is a game changer for these underserved customers.” – Alex Meier, president and CEO, Axis Insurance Managers.

“Impression Ventures was one of the first investors in Goose. We were attracted to Goose because of its app-first strategy. The average person spends 3.5 hours per day on their mobile phones. So, it’s no surprise that other industries – from personal banking to transportation – have been disrupted by app-first companies. Goose’s disruption of the insurance industry is well underway.” – Maor Amar, managing partner, Impression Ventures.