Gojing Down

Auto insurance comparison site Goji is trending down. At least when it comes to web visits. Have a look.

Also, December was the last month the brand, the fruit and the enigma, showed any signs of social media activity on its Facebook or Twitter accounts. Wait, there’s more. According to LinkedIn, Goji, which raised a total of $89.2 million, enjoys the devotion of 168 employees. In its most recent funding, which occurred in June 2016, the company raised $19 million. Let’s do the math. Assuming an average salary of $30,000 a year according to Indeed and Monster, Goji is burning just over $5 million a year on salaries alone. Makes you wonder how long before Goji announces a new round of funding? Speaking of funding, Mo Koyfman of Spark Capital, which led the funding in Goji is no longer ‘of Spark Capital’.