Get a Workers’ Comp Quote with Cake (or Pie)

On October 10, 2017, Cake was born .


Cake is a Denver-based brand and a subsidiary of WC insurer Pinnacol Assurance. It was launched to allow business owners to quote and purchase WC coverage online. Also, according to SEC, it has raised ~$10.1M in equity financing (SEC Form D).  Here’s a look at its flow:



And here’s what it looks like when the platform fails to generate a rate:


The company is in direct competition to BH’s biBERK. Bottom Line: currently only available for Colorado-based businesses.


PS. Recall digital WC brands here; specifically Pie insurance that raised $4.3M.