Pinnacol files trademark for “Membership Built On Care”

Pinnacol Assurance filed a new trademark application for the phrase “Membership Built On Care” on February 24, 2026, according to federal records.

The mark covers full-service workers’ compensation offerings, including underwriting and claims adjusting services, under International Class 36. The filing indicates first use of the phrase on February 18, 2026.

The application is currently listed as a new filing and has not yet been assigned to an examiner. Pinnacol previously registered several related trademarks, suggesting the new mark is part of ongoing branding efforts around its workers’ compensation business.