General Motors introduces CarBravo
General Motors is introducing CarBravo, a new platform that will help GM dealers market and sell used cars online and compete with the likes of Carvana and Vroom.
The platform, which is expected to go live in the spring, will deliver a “seamless customer experience” through GM’s new digital retail platform. The DRP will provide a simple and transparent shopping interface featuring clear dealer pricing, vehicle history reports and 360-degree views of the vehicle. All CarBravo vehicles will be inspected and reconditioned to meet standards set by GM. Customers can receive guaranteed online offers, from the industry standard Black Book, to buy their vehicles even if they do not purchase a vehicle through CarBravo. The platform will also feature non-GM cars.
Cars bought through CarBravo come with standard warranty coverage and customers can bring their car in for service and maintenance to one of GM’s nationwide network of dealerships. Customers also receive a “wide-ranging ownership benefits” that include roadside service, courtesy transportation, and OnStar and SiriusXM trials on eligible vehicles throughout the ownership lifecycle. At-home test drives and home deliveries will be available at select locations.
“CarBravo will give customers more choice and access to shop significantly expanded inventories of both the dealer and a national central stock of GM used vehicles. Importantly, the program features will also be offered on non-GM used vehicles. CarBravo is designed to provide customers the convenience to shop how they want, where they want – online, at the dealership or both.” – Steve Carlisle, GM executive vice president and president of GM North America.
“Used vehicles are a significant part of our business. We are excited to join GM in exceeding our customers’ expectations and continuing to provide a world-class experience.” – Todd Ingersoll, dealer principal of Ingersoll Auto in Danbury, Connecticut, whose dealership participated in the CarBravo pilot.