Gary Tolman appointed Chairman of Just Insure

Just Insure announced that Gary Tolman has been appointed Chairman of the Board of Directors of SF Insuretech Inc., the parent company of Just Insure Inc.

Tolman brings more than 40 years of leadership at the highest levels of the property & casualty insurance industry.

He served as President & CEO of Esurance , scaling it into one of the most recognized digital-first insurers and leading it through its sale to Allstate in 2011. More recently he founded and led Noblr , a telematics innovator acquired by USAA in 2021.

In addition, he has advised and served on the boards of numerous startups and financial services firms, helping drive growth and innovation across the sector.

“We’re enormously excited to have Gary join the team. He is probably the most successful insurance entrepreneur of the last 30 years, and he brings a wealth of experience. He’s going to be a core part of the team helping us grow from two states to a dozen in the next three years.” – Founder and CEO, Robert Smithson.

“I’ve been deeply impressed by Just Insure’s innovative telematics approach, which has already delivered industry-leading low loss ratios and rapid customer growth. The company’s trajectory, combined with its strategic expansion plans, positions it for remarkable growth and to become a multi-billion-dollar force in the personal auto insurance market. I look forward to contributing at this pivotal moment in their journey.” – Gary Tolman.

Just Insure was founded in 2019 and launched in Arizona in 2020, with Nevada added this year. It expects to surpass $20 million in annual premium by year-end.