From optOn to optOff
Last year, Atlas Financial announced the availability of optOn , a mobile, on-demand, commercial insurance product for rideshare drivers in Illinois. The idea – micro-coverage for up to 4 hours with a rate that is calculated based on how many miles are driven. In case drivers were still driving after 4 hours, they were able to renew coverage.
Fast forward and the pilot has ended. Folks visiting the website are greeted with the following message: “Insurance with optOn is unavailable while we analyze the data we’ve collected and prepare optimizations and enhancements.”
In addition, the company posted the following message via Twitter:
The optOn pilot program is coming to an end on 9/30/19 and insurance with optOn will no longer be available. The program was a success, as we’ve learned a lot about what the gig economy needs in an on-demand insurance product. Visit https://t.co/7qJIOsGu4j to stay up-to-date. pic.twitter.com/f6wOvq6Q3b
— @getoptOn (@getopton) September 29, 2019
Bottom Line: We’re not surprised.