Freeway Insurance partners with NASCAR

Freeway Insurance , a division of Confie and the largest independent personal lines agency in the U.S., is joining NASCAR as the fourth Premier Partner of the NASCAR Cup Series, alongside Coca-Cola, Busch Light, and Xfinity. The multiyear deal also makes Freeway the title sponsor of the 2026 fall NASCAR Cup Series Freeway Insurance 500 at Phoenix Raceway and NASCAR’s Official Insurance Partner.

The partnership will launch in 2026 and includes branding across broadcasts, digital channels, and fan activations. It builds on Freeway’s existing relationship with NASCAR Cup Series driver Daniel Suárez, who will drive the No. 7 Chevrolet for Spire Motorsports next season.

Freeway Insurance, which offers auto, home, and specialty insurance through its retail and online platforms, aims to use the partnership to reach more drivers nationwide. NASCAR called the collaboration a reflection of shared values—serving everyday Americans with trust, accessibility, and passion for the open road.