FM partners with Boston Common Golf
Commercial property insurer FM announced that it is the principal partner of Boston Common Golf, one of six teams in TGL presented by SoFi, a golf league in partnership with the PGA TOUR that combines advanced technology and live action play. TGL’s inaugural season tees off on Jan. 7 in Palm Beach Gardens, Florida.
Boston Common Golf’s roster includes PGA TOUR stars Rory McIlroy, Keegan Bradley, Adam Scott and Hideki Matsuyama. The team will compete from January to March 2025 in a state-of-the-art venue built specifically for TGL on the campus of Palm Beach State College. Additional competitors include teams representing Atlanta; Jupiter, Florida; Los Angeles; New York City; and the San Francisco Bay Area.
“FM is proud to partner with Boston Common Golf to help launch this tech-forward and exciting new sports league. Our clients are constantly innovating and evolving, and we match those efforts to meet their needs. We share TGL’s ambition of innovation, and we appreciate its commitment to leveraging science and technology to explore and develop new ways of making golf more accessible to a global audience. For nearly 200 years, FM has harnessed the power of engineering, science and research to partner with its clients to protect their purpose and prevent losses before they happen. Roberts added that the global reach of TGL and professional golf provides a strong platform to raise awareness of FM’s unique approach to insurance through protection and prevention. “The inventive, forward-looking and global nature of TGL aligns with FM’s approach to working with clients around the world.” – Malcolm Roberts, chairman and chief executive officer of FM.
TGL competition merges virtual reality with live action team golf. Players drive balls from a grass platform into a massive screen where the ball is tracked in the virtual world on custom designed golf holes. Once near a hole, however, players pitch and putt on a physical green that rotates and morphs between holes. For the audience, TGL will provide a unique experience, allowing spectators to sit greenside in an intimate arena environment and see every shot of a match. Matches will be streamed in prime time on ESPN and ESPN+ and are designed to provide an engaging viewing experience for both traditional and esports audiences.
“We are honored to have FM as Boston Common Golf’s principal partner as we prepare for our inaugural season in January. This powerful partnership is not just a vote of confidence in the extraordinary talent on our team, but also in the ambitious vision for this new league. FM’s commitment is instrumental in helping us drive the success of this team’s future, and we couldn’t ask for a more aligned and supportive partner. Together, we look forward to bringing this vision to life and introducing a new and exciting version of the game of golf for fans everywhere.” – Mark Lev, president and chief executive officer of Boston Common Golf.
“I’m thrilled to have FM’s support for the journey ahead with Boston Common Golf and thank them for believing in our team and this new league. Their partnership is instrumental to our future success, and it’s because of foundational partners like FM that we will be able to grow this new venture in a way that has a lasting impact on the game of golf.” – Rory McIlroy.
“FM’s decision to join as principal partner demonstrates their belief in the long-term potential of Boston Common Golf and the vision we’re building. These types of strategic partnerships are essential to the growth and sustainability of a new team, and FM’s support will play a critical role in positioning Boston Common Golf for success from the outset. We’re eager to work closely with them as we redefine what’s possible in the sport.” – Sean O’Flaherty, partner at Symphony Ventures.
