Flexdrive Unveils New Branding

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Let’s back up. Launched in 2014, flexdrive is a car subscription technology and services company that provides solutions for dealers and fleet owners to offer on-demand car subscriptions to consumers via mobile devices. It is available in 17 cities nationwide, and internationally (Denmark, Canada and Norway). It has a strategic partnership with Lyft, and at least one has checked them out…

“The auto industry and businesses with vested interests continuously grapple with meeting changing consumer demands, while also preparing for an age of mobility where car ownership will inevitably look totally different than it does today. Subscription is truly the step beyond ownership . It’s an exciting time and our brand should convey that to everyone we touch. Our original branding served its purpose during our time as a startup. The new brand shows the established company we are today.” – Founder and CEO of flexdrive, Jose Puente.