FinTech investor finleap sells stake in financeAds International
FinTech investor finleap sold its shares as a minority shareholder of financeAds International to verticalAds Group in a profitable exit on May 11 after six years of successful cooperation.
Founded in Berlin in 2015, financeAds International specializes in performance-based online marketing for the financial industry. The company works with more than 10,000 publishers from the finance sector and is currently operating in ten European markets with more than 900 active affiliate programs. Its services are aimed at banks, insurance companies, and fintechs, as well as website operators (affiliates/publishers) and financial brokers.
“So far, we have grown almost exclusively in Germany, especially in the newer verticals. The next step is internationalization. Even though each vertical is an expert in its field, there are many potential synergies.” – Ralf Fischer, CEO of verticalAds Group.
FAI is also currently looking to expand its reach in the European market and consolidate its leadership position as a marketing partner for financial and insurance companies.