Farmers joins TGL as founding partner

Farmers Insurance is now a founding partner and the official insurance partner of TGL presented by SoFi, the primetime tech-driven team golf league co-founded by Tiger Woods and Rory McIlroy. The insurer’s multiyear deal begins with the launch of TGL’s Perfect Season Challenge, a fan contest offering up to $500,000 for a perfect slate of match predictions.

As part of the partnership, Farmers will appear across national advertising, broadcast integrations, and digital content throughout TGL’s second season, which debuts December 28 on ABC. The insurer joins a roster of founding partners that includes Best Buy, Genesis, Hankook Tires, Proofpoint, and Shriners Children’s.

Farmers says the move reflects a strategy to engage younger sports audiences and align its “Don’t Compromise” brand platform with TGL’s technology-led format.