Farmers introduces direct-to-consumer policies in Mississippi

Farmers announced its launch of a range of customizable insurance products in Mississippi. Customers throughout the state can now access quotes and purchase auto, home, condo, and renters products in a direct-to-consumer model.

“Reflecting our relentless focus on innovation and service, we are bringing Farmers digital-first options to Mississippi to provide consumers in the state with Farmers products and access to competitively priced policies right at their fingertips. This represents another significant step in our commitment to extend Farmers products and unbeatable customer support across the nation through and the Farmers Mobile App.” – Keith Daly, president of personal lines for Farmers Insurance.

Mississippi marks the tenth state where Farmers has expanded access to its branded products since 2011, after Florida, Connecticut, Georgia, Maryland, New Jersey, New York, Pennsylvania, South Carolina, and Kentucky.

Farmers is offering residents of Mississippi auto, home, condo, and renters policies that are customizable so individuals can select the insurance they want, including optional endorsements like rideshare coverage. According to the company, consumers can get home and auto quotes online in less than two minutes.