https://www.youtube.com/watch?v=oHsGu7_BeZw
The trademark filing describes Brisco as a software platform spanning insurance quoting, underwriting, claims administration and premium billing.
The move reflects a broader trend of insurers expanding into adjacent services that help customers manage risk before a claim occurs.
The trademark name suggests Farmers may be developing a simplified coverage summary.
Dentsu was established in 2022.
